Poste :

We're looking for a Traffic Manager to join our international Marketing team to help define the online media strategy in line with the digital communication strategy with the aim of optimizing the mix.

Tasks:

Preparation and implementation of web media devices

• Optimize online media plans (type of purchase, support and price negotiation)
• Give the design guidelines of the material to be disseminated according to the campaign objectives
• Prepare and implement, and follow the SEO strategy
• Ensure that campaigns are put online

Campaign tracking

• Check the delivery of campaigns
• Monitoring, analysis and evolution if necessary

Partnership, affiliate and SEO strategy

• Look for partnership and affiliate opportunities in line with the digital strategy
• Ensure and improve the group's REFERENCING

Analysis and Balance Sheets

• Analyze campaign performance
• Carry out campaign reports
• Update of dashboards

Management of the digital department’s activities:

• One-off online campaigns
• Annual Online Campaigns
• Special activations
• Presence on Social Networks
• Web and Mobile Platforms
• Operational Marketing Campaigns
• Visibility, impressions, spin-offs in terms of echoes
• Performance (call to action, lead, open rate, click rate, views...)
• Traffic (visits, visitors, page views, behaviors...)
• Transformation tunnel (interest, request for information, pre-subscription, CRC contact, agency result...)
• Engagement (views, impressions, interactions, sharing, likes...)
• Influence (to be determined and estimated)
• Reputation (speaking of the group and topics around the group)

Reporting

• Implementation and monitoring of dashboards on a daily basis
• Drafting of summary reports
• Formulation of recommendations

Profil recherché :

Job requirements:

• Masters degree in marketing or a related field;
• Excellent written and communication skills;
• Previous experience in a similar position;
• Minimum of 2 years of experience in an agency;
• Mastery of social network tools (Linkedin, Twitter, Facebook...);
• Mastery of Advertising techniques;
• Proven experience in using Google Analytics, Google Adwords, Active campaign, Google Tag Manager...;
• Management of numerical and statistical data;
• Organization, and good time management skills;
• Good interpersonal and analytical skills;
• Strong organizational skills, with attention to details.