The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

• Develop, launch and manage paid search, social, display and video campaigns on Google Ads, Bing Ads, Facebook and various digital channels while improving revenue efficiency.
• Measuring and reporting on the performance of all digital marketing campaigns
• Own and manage monthly budgets and spends and forecast campaign budgets to ensure a high ROI.
• Monitor and optimize campaign performance to ensure their good health and to identify opportunities to scale.
• Educate the broader Marketing team on SEO and SEM strategies
• Support website and blog performance data and analytics; ensure accuracy, knowledge-sharing, and success metric growth
• Collaborating closely with teams to ensure alignment of all social/digital programming
• Lead the overall marketing team in maintaining quality control standards in material development, including social content, briefings, copywriting, reporting
• Lead the development of holistic influencer strategy and creation of campaigns to drive brand awareness, engagement, reach, conversions and content
• Prospect and manage all ongoing influencer relationships and partnerships
• Work collaboratively with various groups in the organization to create compelling content that tells our company story

Qualifications

• Minimum 3-5 years experienceworking in a Search Engine Marketing (SEM) role with Paid Advertising experience, including but not limited to Google, Microsoft Ads, Display, & Social (Facebook/Instagram, LinkedIn, Snapchat, etc.)
• 4+ years of organic social media and influencer experience
• Strong working knowledge of Instagram, Facebook, Twitter, Pinterest, Youtube, LinkedIn, TikTok and other social platforms
• Experience utilizing Amazon advertising an asset
• Curious mindset and desire to always be learning, innovating, and optimizing
• Self-starter with the ability to work independently and with a team.
• Strong verbal, written, and organizational skills

Nice to have

• Google Ads certified (Fundamentals, Display, Mobile, Search, Videos and shopping)
• Advanced paid social experience and/or certifications