Job Duties may include, but are not limited to:

• Develop and follow up the marketing strategies of all the programs at Africa Business School
• Develop the marketing strategy of Africa Business School and all its business units (learning, advisory and research)
• Managing the marketing & communicayion budget in order to meet the student targets of ABS in the most cost-effective manner
• Develop all promotional material (print & online) for ABS using internal resources and external agencies
• Develop and implement communications campaigns with appropriate media in order to attract enquiries from prospective students and agents (advertising, direct mailings, newsletters etc)
• Develop a reliable and accurate marketing information system (statistics, target market info, competitor research etc) to facilitate strategic decision making for marketing & management purposes.
• Represent ABS at relevant conferences and events and visit overseas agents and clients to promote our courses and recruit students.
• Prepare an annual marketing report to facilitate strategic decision making by management.

Required Skills:

• 3+ years of experience in marketing
• Experience building complex marketing programs and reporting on the results
• Wide knowledge and experience of consumer and b2b marketing
• Exposure to digital and direct response marketing
• Competence as a creative writer with an eye for great emails and landing pages
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking
• Ability to travel as necessary
• We’re looking for someone who has a Bachelor or Master Degree in Marketing or Business or similar, and is familiar with the following software/tools:
  • Marketo
  • Hubspot
  • Salesforce

Preferred Skills:

• Strong communication skills
• Strong organizational skills
• Innovative & strong initiative

  Job Duties may include, but are not limited to:

   

• Develop and follow up the marketing strategies of all the programs at Africa Business School
• Develop the marketing strategy of Africa Business School and all its business units (learning, advisory and research)
• Managing the marketing & communicayion budget in order to meet the student targets of ABS in the most cost-effective manner
• Develop all promotional material (print & online) for ABS using internal resources and external agencies
• Develop and implement communications campaigns with appropriate media in order to attract enquiries from prospective students and agents (advertising, direct mailings, newsletters etc)
• Develop a reliable and accurate marketing information system (statistics, target market info, competitor research etc) to facilitate strategic decision making for marketing & management purposes.
• Represent ABS at relevant conferences and events and visit overseas agents and clients to promote our courses and recruit students.
• Prepare an annual marketing report to facilitate strategic decision making by management.
• Required Skills:
• 3+ years of experience in marketing
• Experience building complex marketing programs and reporting on the results
• Wide knowledge and experience of consumer and b2b marketing
• Exposure to digital and direct response marketing
• Competence as a creative writer with an eye for great emails and landing pages
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking
• Ability to travel as necessary
• We’re looking for someone who has a Bachelor or Master Degree in Marketing or Business or similar, and is familiar with the following software/tools:
  • Marketo
  • Hubspot
  • Salesforce

• Preferred Skills:

   

• Strong communication skills
• Strong organizational skills
• Innovative & strong initiative

Required Skills:

• 3+ years of experience in marketing
• Experience building complex marketing programs and reporting on the results
• Wide knowledge and experience of consumer and b2b marketing
• Exposure to digital and direct response marketing
• Competence as a creative writer with an eye for great emails and landing pages
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking
• Ability to travel as necessary
• We’re looking for someone who has a Bachelor or Master Degree in Marketing or Business or similar, and is familiar with the following software/tools:
  • Marketo
  • Hubspot
  • Salesforce